Cross and Prusak. The People Who Make Organisations Go – Or Stop. Harvard Business Review June 2002 [PDF file] is a great, and gentle, introduction into social networking, focused on social networks within a business context. Required reading for SN novices ! The key types mentioned in this article are:

  • The Central Connector
  • The Boundary Spanner
  • The Information Broker
  • The Peripheral Specialist

I’ll give a quick explanation of these terms later, and also briefly talk about what social networking analysis can do in a business environment.