I played around with Mog yesterday – a music based social network that tracks what you play etc, lets you connect with people, blogs – all the usual kind of stuff. Some of the coverage:c|net, zdnet, Red Herring.

Underwhelming. As a reasonably long-term last.fm subscriber, I’m not sure what mog has that would make me want to move. Let’s see:

  • Track what I’m playing ? Got that.
  • Blogs, yup;
  • forums – covered;
  • tagging, likewise;
  • networks – whether explicit or emergent – also there.

Actually, mog doesn’t do emergent networking (creating neighbours based on similarity) – or at least I don’t think it does. I would check but I seem to have become un unmogger – the site won’t let me log in, won’t mail me my password as it doesn’t recognise my email address, and won’t let me sign up again with that email. Humph.
Once feature that last.fm doesn’t have is that you can upload your entire music collection, but you’ll need to be patient…I left it running this morning having processed about 70 songs in an hour, and I have no idea what it’s going to do with the information.

Anyway – not a chance I’ll move away from last.fm to mog. Tom Coates sums it up aptly:

“It’s got some attention because it was linked to from BoingBoing, but I have to be honest, at first glance it looks a lot like a crappy last.fm – a site that they completely haven’t acknowledged in most of their press”

[tags]last.fm, music, collaborative, mog, audioscrobbler[/tags]