Who should lead Enterprise 2.0 efforts within the Enterprise ?
Marcel de Ruiter asked "What corporate functions should lead in Enterprise 2.0?‘.
I left the following reply:
Having HR lead an Enterprise 2.0 initiative is probably the quickest way to consign it to irrelevance and indifference. HR typically has credibility in HR and benefits – and should be focusing on that. Attraction and retention are bonuses from E2.0 – not the core benefits.
An Enterprise 2.0 initiative (which sounds unwieldy, cumbersome and committee driven, and thus doomed to fail) has to be driven from need and controlled by the people it’s trying to serve – normally those at the sharp end of the business
Now this isn’t meant to denigrate HR – but most HR led systems I’ve seen (when I was at Mercer) are shining examples of bad usability, bad design, and ivory tower mentalities – causing employees to swear under their breath as they use click through flexible benefits systems. (This is true of most corporate driven IT systems).
So, not a good starting point to design something that should be people focused, nimble, adaptable and emergent.
[tags]HR, Enterprise 2.0, corporate, Web2.0, internal[/tags]